A world-spanning app played at home or in restaurants – bringing everyone’s favourite brands to life!
When I joined PRELOADED I was brought on as a game and level designer for the Happy Studio restaurant app (now named the Happy Meal App). I’ve now worked as lead designer on many branded license updates of the app over almost 3 years of the product’s lifecycle. Games made for the app must follow transformational learning frameworks developed by experts in education and play. Each license requires our team to pitch templated game ideas to McDonald’s while innovating using the content and concepts behind each licensed brand.
Licenses I’ve conceived, designed and QA’d for include:
- Warner Brothers – SCOOB 2020
- Illumination + Rubik’s Cube
- National Geographic
- Roald Dahl
- Pikmi Pops
I’ve also done concept development for new feature improvements such as bringing AR Happy Meal Box experiences (Scan the Smile) into the app.
HMA is a global live ops product deployed and localised in 110 countries around the world on Apple and Android devices. McDonald’s relationship managed by our client R/GA, who we work closely to hone the appropriate use of the branded content in each concept.
Visit the McDonald’s website to download the Happy Meal App.
To find out more check out the project page on the PRELOADED website.